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Curiosity about InstallShield home page picture...


3 replies to this topic

gronchi

gronchi
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Posted 17 December 2002 - 16:39

Hi to all,
just a pleasantry. I noted in the InstallShield web site (product section) the "ring" symbol was recurrent. Why?
IS Developer has a "three-band gold ring", IS Express have a "single band gold ring". Does the ring symbol has a particular meaning for the IS developers or is just scenery?

Thanks.
Ciao, Giuseppe

Taco Bell

Taco Bell

    IS6 Expert

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Posted 17 December 2002 - 19:26

It's called marketing.  There's no logic behind it.
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Xitch13

Xitch13
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Posted 18 December 2002 - 00:14

Don't tell a Marketing guy that, he believes what he's doing is very logical.  Of course, he also believes what people tell him.  "Yeah, I'll have that to you next week..."  (The next week I have absolutely nothing else to do  ;) )
There is great chaos under heaven, and the situation is excellent. (Mao Tse Tung)

Stefan Krueger

Stefan Krueger

    InstallSite.org

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Posted 18 December 2002 - 19:20

Don't know if it's coincidence that they stred to use a golden ring for Express, about the same time as the second Lord of the Rings movie starts...

To me the Developer icon looks more like a golden can - don't know what it's meant to be.